Zetterberg Endorses Zetterbergfan.com

Henrik Zetterberg.com acknowledges Contributions from ZetterbergFan.com

By Chris Turner, Zetterbergfan.com, October 31, 2007

There has been a recent buzz about the recent re-launching of HenrikZetterberg.com in both the Detroit and the National media. The Detroit Red Wings star forward, who leads the NHL in goals and total points through the first 13 games of the season, has collaborated with Rinkside Promotion AB, a marketing company based in Sundsvall Sweden, to launched his own web site, for the primary purpose of promoting his signature sports collection.

According to a press release by Rinkside Promotion, “The collection consists of leisure and sports wear inspired by the relaxed style that is Zetterberg's trademark.” He has been active in the design and testing of each product in close collaboration with Rinkside Promotion AB, which is managing both production and sales.

“The opportunity to develop and market the new collection together with Henrik and to help make an already strong brand even stronger, both in Sweden and the United States has been really stimulating,” said Jan Jutbo, CEO of Sweden-based Rinkside Production AB.
Zetterberg had this to say about the clothing line, “My entire collection is a tribute to my fans and an exciting off-ice project for me.”

The History of collaboration between HenrikZetterberg.com and Zetterbergfan.com

Henrik’s official web site, HenrikZetterberg.com, was originally launched in early 2004, almost two years after Zetterbergfan.com. At the time, it was managed by Ramp Management Group, a Canadian marketing company. In February 2004, Edmund Chu, President of Ramp Management, e-mailed me requesting to use content that I had developed for Zetterbergfan.com. “I just like your content from a fan's perspective and so does Henrik,” said Chu. After its initial release the material was not updated and remained that way for several years, until this September.

The new version of HenrikZetterberg.com, under Rinkside Promotion is vastly superior to its original content. It features the webshop which sells Henrik’s merchandise, as well as exclusive Podcast interviews.

Just as the original release of HenrikZetterberg.com did, the latest version of the web site has utilized contributions from Zetterbergfan.com, including , chronology, and biographical information. I was original contacted by Rinkside Promotion’s Kristiina Tönissoo on August 2, 2007 asking to use my content and also to link to my site.

Kristiina added, “PS. Henrik likes Your site!!!”

Recently Jan Jutbo, CEO of Rinkside Promotion AB, e-mailed me letting me know that he has been working closely with Henrik and that the would like to send me an autographed poster for all the great work I am doing with (Zetterbergfan.com) and the material that was good for (HenrikZetterberg.com). I received the gift yesterday and it is pictured here along with the e-mail and business card from Mr. Jutbo, as well as the shipping label from Sundsvall Sweden.

Having closely followed the career of Henrik Zetterberg since the day he was drafted by the Red Wings, I am obviously very excited about Henrik’s success as one of the most dominating players in the NHL over the past year. I am also very happy with the re-launching of his official website and very much look forward to the continued cooperation between HenrikZetterberg.com and Zetterbergfan.com.

Be sure to check out Henrik’s website, buy yourself some Z wear, and continue to visit Zetterbergfan.com for the source of the most in depth coverage and statistics for the Swedish superstar.